About RevLeak

RevLeak was built by Zac Palmer after more than two decades in sales, business development, and sales leadership — including more than $150M in personally closed sales and significantly more revenue led through sales teams.

Over that time, one pattern kept repeating: businesses were tracking outcomes, but not diagnosing the conversations that created them.

CRMs could show which deals were won or lost. Managers could listen to calls. Closers could blame lead quality. Marketing could blame sales.

But very few systems could reliably answer the harder question:

Why did this opportunity actually advance, stall, or die — and what could realistically have changed the outcome?

RevLeak was built to answer that question.

The platform combines real-world sales judgment, behavioral analysis, causal diagnosis, and structured AI to evaluate sales conversations at a level traditional CRM reporting cannot.

Its intelligence model evaluates the interaction between:

• opportunity quality
• execution quality
• decision dynamics
• controllability
• objection origin
• actual vs. elite execution
• recurring team-level patterns

The goal is not more sales theory.

It is to turn the evidence already sitting inside your recorded calls into a clearer answer about where revenue is leaking, why it is leaking, and what to fix first.